Privacy Policy
Effective Date: July 3rd, 2025
Soy & Mochi is operated and managed by Soy & Mochi oÜ, the company responsible for providing the services described in this Privacy Policy. This document applies to users of both the LoveLane and Soy & Mochi brands.
Welcome to LoveLane. Your privacy is important to us, and this Privacy Policy explains how Soy & Mochi oÜ (“LoveLane”, “we”, “us”, or “our”) collects, uses, shares, and protects personal data through the Soy & Mochi mobile application (the “App”) and the website located at www.lovelane.co (the “Website”). This Policy is designed to inform users located in the European Union, the United Kingdom, the United States (including California residents), and other jurisdictions of their rights and our obligations under applicable privacy laws, including the General Data Protection Regulation (“GDPR”), the UK GDPR, and the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”).
By accessing or using the App or Website, you consent to the collection and use of information in accordance with this Policy. If you do not agree with this Policy, please do not use our services.
1. Information We Collect
We collect information that you provide directly to us as well as information generated through your use of the App. This includes a unique identifier that enables you and your partner to pair your accounts, your name if provided, your email address, and your chosen login credentials. We also collect your device ID for the purpose of identifying your session and account securely.
We may collect and process the following categories of personal data:
1.1 Account and Profile Information: When you create an account with us, we collect your email address, login credentials, and optionally, profile information such as name, avatar, and relationship preferences. You may also choose to sign in using third-party accounts (e.g., Apple ID or Google Sign-In).
1.2 User-Generated Content: We collect content you voluntarily submit through the App, including responses to relationship activities, messages, and any images or information shared with your partner within the App. You may also choose to share photo or video content, for which you might give us permission to access your camera, microphone or photo album.
1.3 Device and Usage Data: We collect information about your device and how you interact with the App and Website. This includes IP address, device type, operating system, app version, language preferences, and time spent within the App.
1.4 Tracking and Cookies: Through the use of cookies and similar technologies, we collect data about your interactions with our Website, such as page views and navigation patterns. For more details, please see our Cookie Policy section below.
1.5 Marketing and Communications: If you opt in to receive marketing communications, we will collect your contact preferences and may track engagement (e.g., open rates, clicks) through third-party services. We may also offer you the option to provide demographic data, such as your age, gender, interests, preferences, or lifestyle characteristics, to help us tailor content and recommendations more effectively. If you choose to share information that may be considered sensitive—such as data relating to your sexual orientation, ethnicity, or other special category data—we will only process that information with your explicit consent. You may withdraw this consent at any time by adjusting your preferences within the App or by contacting us at hello@lovelane.co.
We may also collect your email address if you sign up for our newsletter or other marketing communications through our Website. This information may be linked to your App account in order to personalize messaging and improve relevance. We use Mailchimp as our email marketing provider, and your data is processed in accordance with their privacy policy. You may unsubscribe at any time by clicking the link at the bottom of our emails or contacting us at hello@lovelane.co.
We do not collect health-related data or financial information related to in-app purchases.
2. How We Use Your Information
We use your personal data for the following purposes:
2.1 To Provide and Maintain the Service: This includes setting up your account, delivering personalized content, and enabling communication features within the App.
2.2 To Communicate with You: We may send you administrative messages, respond to your inquiries, and provide service-related notifications. Where required, we obtain your consent before sending marketing emails.
2.3 To Improve Our Services: We analyze user behavior to improve the App’s performance, features, and user experience. This may involve aggregating and anonymizing data for internal insights.
2.4 For Legal Compliance and Protection: We may use your data to comply with legal obligations, enforce our terms of service, and protect the rights, safety, and property of Soy & Mochi oÜ, its users, or others.
3. Legal Basis for Processing (EU/UK Users)
For individuals located in the EU or UK, we process your personal data on the following legal bases:
· Consent: For optional features such as marketing and tracking.
· Performance of a Contract: To provide the App as described in our Terms of Service.
· Legitimate Interests: To analyze usage, prevent fraud, and maintain the security of our services.
· Compliance with Legal Obligations: To respond to lawful requests or court orders.
4. Sharing and Disclosure of Your Data
We do not sell your personal data. We may share your information with the following categories of recipients:
4.1 Service Providers: We engage trusted third-party vendors to help us operate and maintain the App and Website. These include: - Google Cloud (hosting) - Firebase (authentication and analytics) - Mixpanel (analytics) - Sentry (error tracking) - Facebook SDK (advertising) - Mailchimp (email marketing) - Hotjar (user experience analysis)
4.2 Payments and Purchases: All in-app purchases are processed directly by the Apple App Store or Google Play Store. We do not receive or store any payment details for these transactions. For purchases made via affiliate links or our future Shopify store, payment data may be processed by third-party providers such as Stripe or Shopify, each governed by their own privacy policies.
4.3 Legal Disclosures: We may disclose personal data if required by law, regulation, legal process, or governmental request.
4.4 Customer Support and Chat Services: We use tawk.to to provide real-time in-app chat and support to assist you with questions, feedback, or technical issues. When you engage with this feature, tawk.to may collect metadata such as your device type, browser, and approximate location. This information helps us respond more effectively to your support requests and is processed in accordance with both this Privacy Policy and tawk.to’s own privacy terms.
4.4 External Links and Third-Party Sites: Our services may contain links to websites operated by third parties, including social platforms such as Twitter, Facebook, and Instagram, as well as independent experts or partner organizations. These third parties may have their own privacy policies and practices. We encourage you to read those policies carefully, as we are not responsible for the privacy practices or content of third-party sites.
5. Your Rights and Choices
Depending on your jurisdiction, you may have the following rights:
· Access: You can request access to the personal data we hold about you.
· Correction: You may request that inaccurate or incomplete data be corrected.
· Deletion: You can request the deletion of your personal data.
· Objection and Restriction: You can object to or restrict the processing of your data under certain circumstances.
· Data Portability: You may request a copy of your data in a structured, machine-readable format.
· Opt-Out of Sale/Sharing (for California residents): You can request to opt out of any sale or sharing of your data, even if we do not currently engage in such practices.
To exercise any of the above rights, please contact us at hello@lovelane.co. We may need to verify your identity before processing your request.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance the performance and usability of our Website. Cookies help us understand user preferences, analyze web traffic, and tailor content. You may control or disable cookies through your browser settings. For more detailed information, refer to our Cookie Policy.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies on our Website to enhance functionality, understand user preferences, analyze traffic, and improve performance. These may include:
· Strictly necessary cookies that enable core website functionality
· Performance and analytics cookies (e.g., Google Analytics, Hotjar) to understand how users interact with our Website
· Functionality cookies to provide chat support (e.g., via tawk.to)
· Marketing cookies used by third-party providers (e.g., Facebook Pixel) to deliver relevant ads
These cookies may be placed either by us or by third-party service providers. You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may limit the functionality of our Website.
Cookies are not used within our mobile App in the traditional browser-based sense. However, the App may use similar technologies (such as SDKs and device identifiers) to support essential services, analytics, user behavior tracking, and app optimization. This includes integrations with Firebase, Mixpanel, and Facebook SDK, which help us monitor app usage, improve performance, and offer personalized experiences.
7. User Content and Partner Interactions
When you pair your App with that of your partner, you are choosing to share certain content within the app, such as your name and any responses or messages submitted during the course of your shared activities. While we do not automatically disclose your personal data to your partner, the pairing feature allows you to control and initiate what is shared within your relationship space. Once paired, your interactions will remain accessible to your partner until you either unpair or delete your account.
Soy & Mochi is designed to help couples interact and build their relationship. Any content shared between partners (such as responses, photos, or messages) is stored securely and not shared publicly. You are responsible for the content you provide. We do not use this content for research or advertising purposes.
8. Account Management and Deletion
When registering for an account or subscribing to a premium tier, we collect your email address, password, and relevant subscription details. This information allows us to maintain your account, facilitate login, and restore your data in case of device changes or reinstalls.
You may create an account using email/password, or sign in via Apple or Google. You can delete your account at any time through the app settings or by emailing hello@lovelane.co. Upon deletion, we will remove your personal data unless we are required to retain it by law.
9. Data Security
We implement appropriate technical and organizational measures to safeguard your personal data. This includes hashing passwords before storage and monitoring systems for vulnerabilities.
Despite our efforts, no security system is impenetrable. We encourage you to use strong passwords and keep your account credentials secure.
10. International Data Transfers
As our services may be accessed globally, your data may be transferred to and processed in countries outside your place of residence, including the United States and EU member states. We ensure appropriate safeguards are in place for such transfers, including reliance on Standard Contractual Clauses when required.
11. Children’s Data
Soy & Mochi is intended for users aged 18 and above. We do not knowingly collect or process personal data from individuals under the age of 18. If you are under 18, please do not provide any personal information, including your name, address, phone number, or email address, unless you have obtained verifiable parental or guardian consent. If we become aware that we have collected personal data from a child without appropriate consent, we will take reasonable steps to delete such data in accordance with applicable law.
12. Data Retention
We retain your data only for as long as necessary to fulfill the purposes for which it was collected, including legal, accounting, or reporting obligations. When your data is no longer required, it will be securely deleted or anonymized.
13. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We will notify you of significant changes via the App or Website. Please review this Policy periodically.
14. U.S. State Privacy Disclosures
Some U.S. states—including California, Virginia, Colorado, Connecticut, and Utah—have enacted privacy laws that may provide additional rights to their residents. If you reside in one of these states, you may have the right to:
· Confirm whether we are processing your personal data
· Access and obtain a copy of your personal data
· Correct inaccuracies in your personal data
· Request deletion of your personal data
· Restrict or opt out of the use of sensitive personal information
· Opt out of the sale or sharing of personal data, if applicable
· Appeal our decision if we deny a rights request
You may exercise these rights by contacting us at hello@lovelane.co. If we deny your request, you have the right to appeal our decision by responding to our denial notice or sending an appeal to the same email address. We will process your appeal in accordance with applicable state laws and notify you of the outcome.
We do not sell personal data as defined under state laws. If we begin to engage in such activities in the future, we will update this policy and provide the required opt-out mechanisms, including a clear “Do Not Sell or Share My Personal Information” link.
14.1 Right to Lodge a Complaint with a Supervisory Authority
If you are located in the European Union or United Kingdom, you also have the right to lodge a complaint with your local data protection authority if you believe we have not complied with applicable data protection laws. This is in addition to your right to contact us directly to resolve any concerns.
15. Contact Information and Data Controller
You may know us as LoveLane or by our brand characters Soy & Mochi, but for legal purposes, we operate under Soy & Mochi oÜ, a company registered in Estonia. Soy & Mochi oÜ is the data controller responsible for determining the purposes and means of processing your personal data.
Soy & Mochi oÜ
Parda tn 6, Kesklinna district, Tallinn city, Harju county, 10151, Estonia
Email: hello@lovelane.co
If you have any questions or concerns regarding this Privacy Policy or your personal data, please contact us via the email above.